How does Technical SEO differ from On-Page SEO?

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First of all What is Technical SEO?

Competition to rank highly on search engines gets more intense as time progresses and web design agencies are developing their SEO techniques in greater detail in order to beat their rivals. SEO has moved on a great deal since 2000 and I remember the days before Google even existed! If you want to understand the basics, you can read our article on Kick Starting your SEO here.

Technical SEO refers to the optimisation of a website’s technical elements to improve its search engine visibility and ranking. Unlike on-page and off-page SEO, which focus on content and external factors like backlinks, technical SEO deals with backend website optimisations and enhancements. In short, technical SEO is a range of factors that happen behind the scenes on your site.

What we do on your website

  1. Website Speed: Ensuring that your website loads quickly is crucial for both user experience and search engine ranking. This involves optimising images, minimising code and using browser caching.
  2. Mobile-Friendliness: For a long time now, ensuring your website is formatted for mobile devices is a ‘must have’. There are not many websites out there now that still deliver the desktop design. Search engines prioritise mobile-friendly websites, therefore it is important to make sure that your website is responsive and displays properly on various screen sizes.
  3. Crawlability: We link up your website to search engines, these use web crawlers to index websites and it is important that you have this facility enabled. In addition we submit your XML sitemap to search engines which helps them see the site structure, internal linking, and use the robots.txt file.
  4. Site Architecture: A well-organised site structure helps search engines understand the hierarchy and relationship between different pages on your website. This includes optimising URL structure, using breadcrumbs, and avoiding orphaned pages.
  5. HTTPS and Security (SSL): Securing your website with HTTPS encryption not only protects user data but also provides a slight ranking boost in search results. Additionally, ensuring your website is free from security vulnerabilities is crucial for maintaining trust and search engine ranking. Finally SSL adds peace of mind for you, the business and site owner, and for your visitors.
  6. Structured Data Markup: Adding structured data markup to your website helps search engines understand the context of your content, which can lead to enhanced search results for your customers.
  7. Canonicalisation: Using canonical tags helps ensure that search engines avoid potential penalties for duplicate content.
  8. Site Errors and Redirects: It is important to monitor broken links and fix them by implementing proper redirects (e.g., 301 redirects for permanent URL changes). This helps maintain a healthy website and preserves search engine rankings.

Overall, technical SEO is about fine-tuning the technical aspects of your website to ensure it is easily accessible, crawlable, and understandable by search engines, ultimately leading to better visibility and ranking in search engine results pages (SERPs).

how does technical seo differ from on-page and off-page seo?

Technical SEO, on-page and off-page SEO are all crucial components of overall SEO strategy, but they focus on different aspects of optimisation:-

  1. Technical SEO:
    • Technical SEO deals with the backend elements and infrastructure of a website.
    • It focuses on optimising website performance, crawlability, and indexability.
    • Technical SEO involves tasks like optimising site speed, ensuring mobile-friendliness, improving site architecture, managing redirects, implementing structured data markup, and addressing security issues.
    • Its primary goal is to make the website more accessible and understandable to search engine crawlers, ultimately improving search engine visibility and ranking.
  2. On-page SEO:
    • On-page SEO focuses on optimizing individual web pages to improve their relevance and visibility for specific target keywords.
    • It involves optimizing content, meta tags (title tags, meta descriptions), headings, URLs, and image alt attributes.
    • On-page SEO also includes optimizing internal linking, improving user experience, and ensuring content quality and relevance.
    • Its primary goal is to make individual web pages more attractive to both search engines and users, leading to higher rankings in search engine results pages (SERPs) and increased organic traffic.
  3. Off-page SEO:
    • Off-page SEO focuses on improving a website’s authority, relevance, and reputation through activities that occur outside the website itself.
    • It primarily revolves around building high-quality backlinks from authoritative and relevant websites, as well as enhancing the website’s presence and reputation across the web.
    • Off-page SEO tactics include link building, social media marketing, influencer outreach, guest blogging, online reputation management, and participation in online communities.
    • The primary goal of off-page SEO is to increase the website’s credibility, trustworthiness, and popularity in the eyes of search engines, ultimately leading to higher search engine rankings and organic traffic.

Each component of Technical, On-Page and Off-Page SEO are essential components of a comprehensive SEO strategy to reach your ultimate goal of securing the highest possible ranking and drive traffic to your website.

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